Make sure the customer is ever-present, help people understand what’s going on in their lives.
Get people talking about the customer and create a customer community in your business.
Use the collective knowledge of the business to quickly gather solutions to customer problems.
Let people find relevant customer information quickly, and apply it in their day to day work.
Give those with the passion to get involved a chance to raise their hand and contribute to key customer issues.
Recognise stories where brilliant work is done in service of the customer, from the frontline through to the finance team.