Jern Yap



Project & programme management, concept incubation & experimentation, client relationships, business readiness & change management.

Business Highlights

Producer | ?What If! Innovation
Project managed large-scale innovation projects for global clients across sectors including financial services, FMCG, and pharmaceuticals. Worked primarily on developing and incubating new products and services through insight gathering and research. Specialised in planning and executing in-market experiments to test assumptions, assess viability and deliver proof of concept.

Talent and Organisation Management Consultant | Accenture
Delivered on change management engagements with a focus on business readiness and process improvement. Analysed existing processes through workshops with senior business stakeholders, then designed and implemented future-proof processes to ensure change effectiveness and longevity. Supported client Communications, Process and Training functions throughout change process.

Digital Project Manager | DDB Group Australia
Project managed digital projects and work streams to execute on clients’ business strategies. Delivered projects in line with cost, schedule and quality expectations through unwavering commitment to quality and effective prioritisation. Led cross-functional teams comprising of technical and non-technical members to foster high-performing team environments.

Why I love what I do

I’m fascinated by people, and the ever-intriguing challenges they present to big businesses. From grappling with how to foster collaboration and open-mindedness, to developing a compelling strategy which will reignite employee passion, I relish being at the forefront of helping leaders develop solutions that will make a real and lasting impact. My passion for people doesn’t stop there – I also love building and sustaining strong and resilient teams that are all in it together.

A business result I'm proud of

An Australian corporation undertaking a national telecommunications project needed to implement a new security solution across its 500 sites nationwide. However, it soon became apparent that the infrastructure would not be ready in time for the expected go-live, and I was challenged to deliver both an intermediary solution and the final business-as-usual process. To do this, I worked alongside the security team to gain a deep understanding of existing processes, developed a fit-for-purpose solution and conducted workshops with senior business stakeholders to get buy-in. The result was a successful pilot of the intermediary solution and continued roll-out to remaining sites. When the infrastructure was ready, the transition to the final process was smooth and seamless.

A business reinvention I admire

AirAsia is a business close to my heart, having flown with them since the early days. When CEO Tony Fernandes bought the flailing airline for a token sum of one Malaysian Ringgit (about USD 0.25 at the time), it had amassed a staggering debt of USD 11 million. Airline analysts were quick to condemn the budget carrier, believing no-frills travel would be unsuccessful in Asian markets where consumers were used to all the bells and whistles. But through a combination of low pricing strategies and an entrepreneurial company culture, AirAsia is now Asia’s largest low-cost airline and the world’s best low cost carrier for 8 years running. The best thing about it is they’re not stopping there. I love that AirAsia is constantly pushing the boundaries by providing a great customer experience, unexpectedly delicious food and cutting-edge digital technology – all while being incredibly price competitive! With a tagline like ‘Now Everyone Can Fly’, AirAsia is certainly one to watch.