Expertise | Business Growth Innovation, Commercial Strategy, Service & Product Design, Proposition Development & Brand Strategy, Digital New Ventures.
WHY I LOVE WHAT I DO
It's never been harder to spot the signals of market change, or to see where within this complexity, opportunity lies. I'm drawn to the big, strategic questions facing today's businesses. I love helping groups of people establish thinking architecture that cuts through the issues, and presents them with both powerful solutions and the stories that bring others on the journey.
A BUSINESS RESULT I'M PROUD OF
Partnering with a tech hardware giant to establish the new businesses that would launch them as leaders in emerging markets. By re-expressing their core assets, and elevating their printing proposition from a business of paper and ink to a business of information exchange, we unlocked new revenue opportunities for the core brands, and created a strategic vision that inspired the wider business to make these possibilities a reality.
A BUSINESS REINVENTION I ADMIRE
I always find the saga of IBM a fascinating one. The PC-only strategy that made them leader in the 80's ended up toppling them in the 90's when PC-clones started flooding in. But rather than play price war, they realised the opportunity wasn't in the actual machines, but in the infrastructure that surrounds them. They turned themselves into an IT consulting company, and are the world's largest today.