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Joanna Loxton

ProductManager.Digital

Expertise | Product Management, Start-Ups, Digital Marketing

 


BUSINESS HIGHLIGHTS

Co-founder | Eatupp
Taking an idea for a business and seeing it through to fruition with limited resources and a good team was one of the best experiences of my career. Working in a start-up really teaches you about what’s important in a business and allows you to see the inner workings from all angles. 

Product Manager | Cancer Research
Being at Cancer Research I saw how innovative the charity sector can be, and how the role of technology is going to be so important in the fight against cancer. It was so interesting to think about digital products that help people fundraise more easily, spot cancer symptoms and help advance science to find a cure.  

WHY I LOVE WHAT I DO
I love building digital products that answer true user needs, and create real commercial value for a business or organisation. In a world where it’s now all too easy to create an app or build a website, more than ever we need to bring great products to market that solve a real problem for users. 

A BUSINESS RESULT I AM PROUD OF
Starting my own business and building up a great team around that business idea is something that I will always be proud of. Businesses succeed because of the people who are a part of that business, so attracting really talented people to a company that was still in its embryonic stages, who believed in the idea was the best feeling.

A BUSINESS REINVENTION I ADMIRE
I will always admire the Government’s Digital Service for taking their content platform through huge transformation, from a tangled web of redundant and over-complicated, disparate websites to what it is now, a streamlined, cohesive platform defined by clear and purposeful content. Seriously impressive.